Case Study · Heritage Luxury

Ameyaa.

A luxury gold jewellery house built around iconic Indian motifs — twin peacocks, a lotus crown, deep forest velvet and antique gold. Heritage artistry, executed with modern restraint.

House of Ameyaa branded gift box set in deep forest green with antique gold monogram and emerald flower drop earrings
Client House of Ameyaa
Sector Luxury Gold Jewellery
Scope Identity, Monogram, Pattern, Packaging
Year 2024
The Brief

Ameyaa wanted an identity that could sit on a velvet bust, a wedding invitation and a marble showroom wall — all without losing its composure. A house mark, not a logo. A crest, not a label.

We drew the monogram by hand: two facing peacocks under a lotus crown, framed by clean symmetrical lines that nod to traditional Indian temple architecture. Set in antique gold against a deep forest green, it reads as inheritance — something the family already owned, and we simply uncovered.

Bridal portrait reflected in an antique gold mirror with House of Ameyaa monogram
A heritage gold and gemstone necklace displayed on green velvet
Colour System

Forest, moss & antique gold.

Three notes — a deep forest green that feels like temple velvet, a softer moss for breathing room, and antique gold reserved for the monogram itself.

Deep Forest Green
HEX · #1B3A2B
RGB 27 · 58 · 43
Primary · packaging & backdrops
Moss Olive
HEX · #9BB74F
RGB 155 · 183 · 79
Secondary · supporting moments
Antique Gold
HEX · #CBA135
RGB 203 · 161 · 53
Accent · monogram only
House of Ameyaa monogram repeated as a textile pattern on green stock

Owned pattern · Used on lining, packaging interiors, and invitations

Typography

Raleway & Baskervville.

Wordmark
Raleway · Light · widely tracked AMEYAA
Editorial
Baskervville · Regular Italic House of Ameyaa
Body & UI
Raleway · Regular & Medium Heritage artistry, finely composed.
Forest green earring box with antique gold monogram and emerald drops
House of Ameyaa shopping bag and presentation box in green and ivory

"Inspired by iconic Indian motifs — twin peacocks for harmony, a lotus crown for heritage, and sleek typography for modern balance — together forming a refined, timeless identity."

— Concept Note · House of Ameyaa Brand Kit

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