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Chemistry that understands your biology. A wellness and supplements brand that wanted to feel like clinical authority and lived-in calm at the same time — and found its voice in a single, owned letter.
Green Lab sells lab-tested supplements built on natural chemistry. The category is loud — neon labels, hard claims, gym imagery. We pulled in the opposite direction: the calmest brand on the shelf.
The identity rests on one letter. In low-awareness markets the full wordmark does the work; in high-awareness markets the G symbol stands alone — a circle that quietly references both a molecule and a leaf. Pair that with a near-monochrome palette and editorial photography that feels like skin in soft daylight, and the science recedes into something you actually want to live with.
Two primary tones do almost all the work. Three quiet supporting greens and greys carry packaging, web and editorial without competing with the product.
"There is real power in owning a single letter of the alphabet — it's universal, instantly identifiable, and shorthand for the entire brand."
— Logo Strategy · Green Lab Brand Guidelines